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How we work

Short weeks, visible progress, and nothing you can't see or own. This is the same way we run our own products.

Before we start

Every build starts with a written scope: what we'll build, what we won't, the timeline in weeks, and the price. For anything bigger than a single automation, that comes out of a one-week Discovery that's credited to your build.

Will my project get your attention if you have your own startups?

We take on a limited number of client builds at a time, each with a dedicated delivery schedule and weekly demos.

Communication

You get the same rhythm on every project, so you always know where things are.

  • A shared channel (Slack or WhatsApp) for day-to-day questions, answered within one business day
  • A written update every Monday: what's done, what's next, anything blocking
  • A live demo every Friday on staging, recorded if you can't make it
  • A single senior lead who owns delivery from kickoff to launch

You own the code

We work in a repository in your GitHub organisation from day one. Infrastructure runs in accounts you own. When the final payment clears, code and IP transfer to you in writing. No lock-in, no licence fees, no hostage situations.

Changes along the way

Something always changes. Small changes are absorbed. Bigger ones get a short written change request with the effect on time and price, and nothing moves until you agree.

After launch

Launch week is the start. Care plans keep a senior engineer on your product each month: monitoring, updates, and a block of hours for improvements.

How a 6-week MVP ships

Every Friday you see working software. Here's what each week delivers.

  1. Week 1

    Scope and design

    Kickoff workshop, user flows and a clickable prototype. You sign off the scope in writing before we build.

    Friday demo: A clickable prototype of the core journey

  2. Week 2

    Foundations

    A repository in your GitHub organisation, automated deploys, a staging environment, sign-in and analytics wired up.

    Friday demo: A staging link you can open on your phone

  3. Week 3

    Core feature

    The main user journey, built end to end on staging with real data, not mock screens.

    Friday demo: The first complete flow, start to finish

  4. Week 4

    Complete the journey

    Edge cases, emails and notifications, payments if they're in scope, and the admin basics your team needs.

    Friday demo: The full journey, including the awkward paths

  5. Week 5

    Harden

    Testing with real users, performance and error tracking, and App Store or Play Store submission if it's a mobile app.

    Friday demo: A release candidate, with the test notes

  6. Week 6

    Launch

    Production deploy, handover docs, a launch-week checklist, and a call to plan what v2 should be.

    Friday demo: Your product, live

Tell us what you're building.

A 30-minute call. You'll leave with a rough scope, a price range and a timeline, whether or not you build with us.